Aug 03, 2022
In General Discussion
So you still have a rank of 1, but you are only visible under the organic results. This therefore gives a distorted picture of the performance of campaigns, because this has a major influence on, for example, the click-through rate (CTR). 4 new position stats Google is replacing the "average position" metric with 4 new position metrics to better analyze where the ads appear on the search results page. It looks complicated, but it isn't. The new statistics tell you how often your ad was at the top of the page and what the share of the absolute top of page positions was. The 4 new position stats are: show. (top position) %: The percentage of ad impressions that appear anywhere above the organic search results. show. (absolute top position) %: The percentage of ad impressions that appear as the job function email list first ad above the organic search results. Example of absolute top position share: If the percentage of impressions (absolute top position) is 10%, and the ad has been shown 100 times, that means that the ad has been at the very top of the search results page 10 times. top position VP Search Network (Top Rank): The number of impressions the ad received in the top position (any position above the organic search results) divided by the estimated number of impressions in the top position for which the ad was eligible. VP Search Network (Absolute Top Position): The number of impressions the ad received in the absolute top position (the first ad above the organic search results) divided by the estimated number of impressions at the top position for which the ad was eligible. An impression share of 60% indicates that of all the possible times the ads could have been shown, they have now only been shown 60% of those times. Possible reasons for this could be: Insufficient daily/monthly budget (in case of shared budgets).